International Trade and Industry Minister Datuk Darell Leiking speaks at the launch of Apec 2020 in Cyberjaya December 4, 2019. — Picture by Shafwan Zaidon
A vast influx of Muslim travellers during the Olympics from July 24 to August 9, 2020 is set to fuel a boom in halal and syariah-compliant foods and products, potentially a big market for Malaysian halal product producers to tap into. He said one of the initiatives undertaken was the Export Acceleration Mission to Japan from Nov 4 to 8 by the Ministry of International Trade and Industry and its trade promotion agency, the Malaysia External Trade Development Corporation , which was participated by 21 Malaysian companies.
He said Japan itself has indicated its interest to source for halal products and services to cater to Muslim tourists and athletes at the Tokyo Olympics. He said with various initiatives undertaken and incentives offered, Malaysia is an attractive destination for Japanese investors to expand their investment either by directly establishing a business entity in the country or through partnership with local companies.