Top ad agencies pitched for WeWork's account before its failed IPO - Business Insider

📆 2019/12/07 02:30:00
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WeWork was planning to spend millions on advertising even as its own finances were collapsing

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Several of the industry's top creative agencies — including Wieden and Kennedy, 72andSunny, McCann, Anomaly, Droga5, and Vice-owned Virtue — were invited to pitch for what the startup positioned as an opportunity to introduce its brand to the world at large with a bang. Two sources said Droga5, Virtue, and 72andSunny were the finalists for a contract that would entail at least $5 million in fees and production costs, with room to expand.

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WeWork buys ads in a dozen markets post-IPO debacle - Business InsiderIt's the first major campaign under interim chief marketing officer Maurice Levy, the chairman of Publicis – the agency that did the creative. Guessing it will take more than a few ads! ClaireHanna Ooops oooops 😂😂
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