VanOverbeke says a combination of inflation and labor shortages among Genusee's suppliers forced her to increase some of her prices, and she's unsure whether consumers will be willing to pay extra.
Fortunately for her — and others like her — this holiday shopping season is expected to be one for the record books. U.S. shoppers will likely spend more than $843 billion on holiday purchases in November and December, which would be a record high and more than an 8.5% bump from 2020, according to theA large portion of this year's expected bump could go toward small businesses. Last year, U.S. shoppers spent a total of $19.
"I'm expecting to make money," says Ashley Rouse, owner of Brooklyn, New York-based vegan jam company Trade Street Jams. "We will always see a huge uptick [in sales] with holidays and gifting. So it's a big season [and] we've been prepping for it."
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