“Stripe helped us respond quickly to the complex challenges that the pandemic threw our way,” said ecommerce manager. “We had to pivot our business to meet increased online demand and set our system up in less than a month. Thanks to Stripe, we have been able to launch in new countries, focus on enhancing our direct sales approach, and ramp up our sustainability efforts, without worrying about developer resources or system updates.
The family-run company had built a strong network to sell its products through thousands of retailers, but with non-essential retail largely closed overnight in response to the coronavirus pandemic, shoppers turned to online channels. With a surge in demand from its website, ecommerce became Bodum’s primary distribution channel.