'We were haemorrhaging money': Jewellery store owner revamped business amid pandemic

The stress and uncertainty kept me awake at night.

Many stores started to close down. The malls became increasingly desperate and were more welcoming to local brands. We thought things couldn't get any worse and were betting on things picking up by the fourth quarter. Now all we needed to do was manage our cash flow. But Covid-19 had taught us to pivot and we changed our SOPs quickly. We held a mini sale of exclusive pieces and ran promos to attract crowds. We also allowed our staff to earn more by reducing our sales targets.

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How this jewellery store owner expanded her business amid pandemic despite loss of 'up to 6 figures a month'SINGAPORE - Ms Trixie Khong, 33, is the founder and chief executive of home-grown brand By Invite Only Jewellery. I remember feeling very excited when I opened my first physical store in Wisma Atria back in 2017, eight years after I started my online business. It was the culmination of everything I had worked for and I had so much...
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