Inside Superfresh, the new 4,000-square-foot Asian night market–inspired food hall in the Annex

aims to bring the vibe of an outdoor night market indoors. Located in the space that was previously occupied by the Annex Food Hall, it’s 4,000 square feet of food and drink, and every single booth is an Asian-owned or -led business. There are seven street-food vendors, a full-service bar with cocktails on tap, a bodega and a secret speakeasy serving soju, baiju and sake alongside a menu of anju .

“Everything here conjures memories of growing up as an Asian immigrant child,” says Trevor Lui, who has partnered with Annex Food Market owners James Lee, Jae Pak and Dave Choi for the project. “It’s a mix of things from our culture that we didn’t really share while growing up in a westernized society because we were ashamed of things that were super Asian. But we’ve hit a point where we’re now super proud of them.

The space also brings together Asian female entrepreneurs, tapping into the talents of Evelyn Chick for the bar’s beverage design; Stephanie Lui Valentim for creative direction; Bianca Chamberlain for web and brand design; Nicole Cheng and Karen Lam for lighting; and Elaine Quan for public relations. “Asian women are generally the power holders in our households,” says Lui. “But they haven’t necessarily had a public voice.

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