, which catalogues these programs and offers workers the ability to apply directly to them, said the towns on the platform has grown from a couple dozen in early 2021 to more than 78 with incentives — with 150 cities total listed on the website.
“For a lot of these communities, it's an option for them where recruiting big companies isn’t an option. Greensburg, Indiana, is a small rural town and had no chance of recruiting Amazon for their HQ2, but they are recruiting Amazon employees to their community. Amazon is now a taxpayer,” Hock said. “Recruiting 20 remote workers is comparable to recruiting a company of 20 people but in some ways is better. It's faster and can be done at lower cost than recruiting a business.
Remote work has helped workers shake the old tradition of moving to where the work was, which was often big cities. Now people bring their work with them, and are instead focusing on the amenities that best suit their lifestyles, such as outdoor amenities or a small-town feel, Hock said. While incentives are unlikely to be the only reason for a worker to relocate, they are an"extra push" to encourage workers to pull the trigger and move, although they tend to resonate most with those who have an existing connection to the community, the study found.
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