What’s in a name? Apparently, a lot of headaches if you’re a project-management company called Hive and people keep mistaking you for a suddenly popular social-media app.
“They don’t read anything. They just click and sign up,” said Hive chief marketing officer Zuzanna Wilson. Adding to the confusion: Wilson said that many people are tagging Hive on — where else? — Twitter and pointing to it as a Twitter alternative. She noted that Hive has seen a 1,600% increase in engagement recently on Twitter.
Wilson said that Hive is trying to rectify the sign-up confusion by letting those who joined by mistake quickly cancel their membership. “We’ve now included a form in our welcome emails to make it easier for them to raise their hand, and for us to delete their accounts,” she said. Cases of mistaken identity on the web are hardly a new story. Indeed, they go back to the earliest days of the internet. And the team at Hive has been through this challenge before with other companies that have “hive” in their names.
Everyone will come back to twitter. It’s not fun to have everyone that agrees with you on social media. Just ask the folks that went to truth social.
We are not for an alternative to twitter. We are only coming back to it now, after those crazy liberals who ran it before, were driven out.
...and the Left considers themselves smart? 🤣
I went to check it out but it doesn't work on my Android phone. The screen is just blank.