Jenny Kara of The Witching Post in Sydney snapped up Ellen MacMullen’s first bag for herself and carries her products at The Witching Post. - CONTRIBUTEDSYDNEY — Ellen MacMullen’s 1936 sewing machine is nicknamed Bessy and together they’ve built a market for bats and bags that retailers are raving about.
MacMullen only began sewing in the past couple of years but her unique, self-designed creations — including stuffed bats and those bags with personality — are grabbing plenty of attention, especially among Cape Breton’s burgeoning spirituality and metaphysical market. MacMullen started on a whim and bought some vinyl with a rainbow pentagram print, creating a unique purse in the style of a bat.“When the final product came out it was so exciting and cute, I just kept going,” she said.Witch’s Whim was formed in fall 2021. She endeavours to order her supplies from within Canada, preferably Atlantic Canada so she's supporting local.Uniqueness
She’s done a number of walks in the woods, including some stormier weather, and it’s stayed in perfect shape. Then he began noticing on visits home that different stores started popping up in Cape Breton communities.“The whole new age, witch culture has really boomed in 10-25 years. Everybody and their dog is a witch now or self-identifies as one.”