On Tuesday, BuzzFeed published quizzes, a format that the company is perhaps best known for, that respond using AI. One, related to Valentine’s Day, is sponsored by the yard-care giant Scotts Miracle-Gro Co. and suggests which type of plant would make an ideal romantic partner. Others let readers write a romantic comedy or a breakup message using AI.
BuzzFeed hopes the strategy will create more-engaging quizzes, ultimately boosting advertising and subscription revenue. One quiz is only available to subscribers of BuzzFeed+, which offers ad-free content for $2.99 a month. In a recent memo to staff, BuzzFeed Chief Executive Officer Jonah Peretti said “AI-inspired content” will become “part of our core business” this year. Breakthroughs in artificial intelligence will be “opening up a new era of creativity,” he added.on Jan. 26 on news that the company plans to use AI to help produce some content. The stock is down about 80% since it went public in December 2021.
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