Roku's hardware items, including streaming players and sound-amplifying devices, have often been the money-losing parts of the business. It also sells branded TVs made by third parties such as Westinghouse and Hisense, which are sold at a variety of retailers.Get Philly local news, weather forecasts, sports and entertainment stories to your inbox.
"It also kind of provides a direct contact with the customers that allows us to make the innovation cycle even faster," Wood added."In Roku's case, I think it will also allow us to continue to move upstream faster in terms of like the sort of higher-end customers."in February, posting a smaller-than-expected loss. However, some analysts remain worried about the streaming and hardware company as advertisers pull back spending.
Wish they had done it sooner. I just bought a new tv with Roku, 2 weeks ago. Oh well.
CNBC Pass. The built-in devices tend to have marginal performance. In fact just got rid of a Roku TV from Insignia (Best Buy's brand). Poor performance compared to my old Roku 2.