📱Philly’s spot in a $16 billion global industry | Morning Newsletter

Candice Nyguen, 23, went to the Philadelphia Flower Show for free in exchange for a four-slide post with the hashtag #flowershowfriend.Microinfluencers have more followers than regular people but fewer than a celebrity — roughly between 10,000 and 100,000..

Cultural institutions like the Franklin Institute, the Kimmel Center, and the Philadelphia Museum of Art all work with influencers.“It’s fairly easy to make a few bucks, but it’s incredibly difficult to make a living,” said Emily Hund, a research affiliate at the University of Pennsylvania and author of the new book

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Philly’s microinfluencers and the $16 billion industry behind themThe Philadelphia Flower Show, along with many Philly institutions, work with microinfluencers to spread the word. zoegberg Go Brady Go
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