A leading BBC radio DJ has warned that the best new UK music talent is being forced to make it in the US because the British record industry doesn’t know how to promote black R&B singers.postman is set to become a star in America as a wave of new British singers break down barriers at the home of soul music.
“Because R&B is seen as an American genre, the music industry here doesn’t necessarily know how to promote it.” “Developing R&B artists takes time, you need to think about where they’re going to be in three albums’ time not three months from now.”Ace decided to invest his own money in staging the Texas showcase after being unable to secure sponsorship from within the music industry. “It’s an independent showcase and I’ve put my hand in my pocket to make sure it happens.
The BBC is also hosting the first US showcase featuring “British artists of colour” discovered through Introducing, the platform which allows unsigned artists to upload their songs and get them heard by industry professionals.Theo Johnson, host of the BBC Introducing on 1Xtra show, told“It’s taken 15 years’ work of pushing the agenda of UK black music – Afrobeat, soul, R&B is really hitting home.