Running concurrent with the wider festival, NewImages’ mercantile section has become an event unto itself, hosting a global who’s who from the XR scene while helping in no small part to reshape the field. As it stands to welcome nearly 250 participants – roughly half divided between market participants and heavyweight decision makers – this year’s fully in-person event should do little to reverse that trend.
Driving this year’s robust turnout are the XR Development Market for projects at earlier phases and the XR Art Fair for those winding down a festival run and looking for distribution – though, as it accounts for 70% of NewImages’ market activity, the development expo is clearly the bigger draw. This year’s development market spotlights 45 projects selected by Kuo and her team, with the preponderance of titles coming from France, Taiwan and Canada reflecting the three countries where XR investment most flourishes. As to other trends revealed by the various projects, NewImages organizers find a number of shared themes.
While Kolchesky’s mixed-reality doc incorporates 360 footage from her own medical experience with CGI recreations and spatial sound, Butin’s first-person pic blends interactive gameplay with documentary flair to explore his ancestors’ tense journey as they fled Nazi Europe.360 movies anymore,” says Blot. “Instead these creators make people feel part of the experience.”
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