Italy’s EV market is finally giving some positive signs, after months of subdued numbers. As the rest of Europe enjoys new records, the Bel Paese also boasted a strong performance in March. The road to recovery is, however, still paved with uncertainty.
Full electric cars made a splash, with 8,195 units recorded in March. This meant an excellent +81.5% gain YoY from just over 4,500 units a year prior. It was also the second best ever month for full electrics, following the. BEVs’ market share increased to 4.8%, not as eye-catching as the 8% scored in that record month , but noticeably better than the 3.7% obtained in March 2022.
A welcome revival came from Model 3, which was first discounted to its original prices in January , then further cut to its lowest prices to date in order to use the existing 3,000€ to 5,000€ incentives for the base version. In the end, 1,123 Model 3s were registered in March, a solid runner-up to its sibling Y, and a second best monthly performance for the American sedan, since its record month two years ago in March 2021.
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