Cape Town grabs yet another global accolade to add to its ever-growing collection. The Mother City has been ranked as Africa’s best city brand and 60th globally, followed by Johannesburg in 72nd spot, according to the inaugural Brand Finance City Index released today.
Cape {town} Etc discount: Explore Paarl with this unique Wine Safari Tour for two people for R450 . Get itTo arrive at a comprehensive assessment of the city brands in the ranking, alongside measuring ‘familiarity’, the survey asked the respondents about the general ‘reputation’ and their personal ‘consideration’ of each city as a place to ‘live, work locally, work remotely, study, retire, visit or invest in’.
While Cape Town continues to face socioeconomic challenges, it ranks positively for the attribute of ‘future growth potential’, in the 18th position globally. This is largely attributed to its growing tourism industry, which presents opportunity for economic growth and job creation.Further, Cape Town’s strategic location as a major port and transportation hub in South Africa offers a gateway to trade and investment opportunities, especially with emerging markets in Africa.
On the other hand, like Cape Town, Johannesburg also ranks highly for ‘future growth potential’, at 25th globally. Although not as popular as Cape Town among tourists, Johannesburg is widely recognised as the economic powerhouse of South Africa and a significant financial and business hub in Africa.‘With its exceptional beauty and extraordinary diversity, South Africa is truly a remarkable nation that enjoys a lively reputation for tourism.