We love big blue sky meetings. It’s where the “blue” in our name comes from. We start each project by coming together after absorbing a brief and we just let our collective imagination go wild. Egos get put to the side and all ideas are worth putting on the table. From there, we begin to refine and revise through the lens of sensory research and the science of experience.
Similarly, we’re also always looking for ways to expand and improve our creative process. AI is an exciting tool that adds new dimensions to our creative work, particularly when we’re in our initial blue-sky ideas phase. AI-generated imagery offers us a new way to sketch something out. We’re also excited about the opportunity it provides members of our team who aren’t designers to visualize a concept they’ve dreamed up in their heads.
WWD: What’s next for the company? And what’s your vision for the company’s future moving forward in the U.S. and Europe?We have invested heavily in bringing the most amazing architects/spatial designers, graphic artists and a full-scale production team into Blue Revolver full-time. We left behind the freelance model because we’ve developed our Blue Revolver way of doing things.
We’re focused on continuing to build out our fabrication facility and then most excitingly, opening up our very own IP project based around Happiness — a multisensory physical experience dedicated to the science of creating sensory joy. Imagine a fully realized architectural space that is scientifically proven to make people happy. We have been working on this project since 2020 and collaborating with research labs and doctors to get this right.