A glass bottling company has reportedly laid off over 600 employees in the wake of the fallout over Bud Light’s partnership with transgender TikTok influencer Dylan Mulvaney., Bud Light has been a floundering brand since it partnered with Mulvaney and has been replaced by Modelo as America’s number-one beer. Anson Frericks, who previously served as president of sales and distribution at Anheuser-Busch, said that some corporations need to have a better understanding of their audience.
New documents obtained by WRAL News show a drop in Bud Light sales forced a glass plant in Wilson to cut down bottle production starting in May. James Munhall, Journeyman Machine Repair Mechanic, said that a “couple of machines” have been down since April, which stemmed from “the Bud Light situation.”