Swedish companies are barred from using Google Analytics, which transfers European data to the United States in violation of the EU’s data protection regulation. – EPA pic, July 4, 2023.
SWEDEN yesterday ordered four companies to stop using a Google tool that measures and analyses web traffic as doing so transfers personal data to the United States, fining one company the equivalent of more than US$1.1 million. Sweden’s privacy protection agency, the IMY, said it had examined the use of Google Analytics by the firms following a complaint by the Austrian data privacy group noyb which has filed dozens of complaints against Google across Europe.
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