Being in tune with zillenials is about more than knowing the latest TikTok trends. It's about understanding who SA's youth are and what they represent, which is why you can't afford to miss the 2023 Sunday Times GenNext reportAccording to the 2022 GenNext report, today's youth seek authenticity and honesty in their interactions with brands.There have been various efforts by many brands to tap into SA’s youth market.
“Beyond the modern in-your-face-and-on-your-insta-feed caricature of youth culture, brands will need to work harder in understanding According to the GenNext Report 2022: “Technology had a positive impact on the lives of South African youth, as they leveraged technology in many ways to connect with the outside world during the pandemic to improve their living circumstance or situations. This was also driven by affordability”.