moves into first place in Q4, its holiday advantage is unlikely to be sufficient to offset the deficit of the other three quarters.
Like Apple, however, Oppo is seeing a much smaller decline than Xiaomi, Vivo, and Samsung, helped largely by its performance in China and that of subsidiary OnePlus in India. At the end of the day, none of these three companies seems like a very serious threat for Samsung and Apple going forward, especially with the premium market segment looking best positioned for future growth.
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