The declining prices of cannabis flower in California have sparked an intense competition amongst growers, with many resorting to disguising lower quality product in attractive packaging, or creating gimmicky products — like kief powder being sprinkled on inferior flowers. But the glossy veneer of fancy branding can’t mask the subpar content forever. Discerning consumers have started noticing the difference.
Connected Cannabis Co. and Cannabiotix are navigating California’s turbulent cannabis market through unique but effective strategies, emphasizing quality, education and cultural connection. CBX’s founder, Neema Samari, is not just an entrepreneur but also a native of Southern California with deep roots in the region. Growing up amidst the vibrant and diverse culture of SoCal, Neema developed a unique appreciation for quality and authenticity. Before making his mark in the business world, Neema began his journey by providing the finest flowers to his close circle of friends, family and an ever-expanding network.
Brands that recognize the importance of education as Neema and his team have can be instrumental in fostering transparency, trust and loyalty with consumers.Caleb Counts, the founder of Connected Cannabis Co., is not just a visionary in the cannabis industry but also a maestro at understanding the pulse of pop culture.