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Andreas Mundt, President of the Bundeskartellamt, said:"Data are key for many business models used by large digital companies. The market power of large digital companies is based on the collection, processing and combination of data. Google's competitors do not have these data and are thus faced with serious competitive disadvantages.
Free and informed consent will be required from the user before data can be shared between services – for example, combining personal data from one Google service with personal data from another, which could be a Google service or a third party.
"For this reason it remains important to resolutely apply competition rules in parallel to the enforcement of the DMA."