'Taylor Swift: The Eras Tour' will be a blockbuster — and might shake up the movie business

📆 10/10/2023 11:30 م
📰 FOX10Phoenix

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Movie theaters are readying for an onslaught like they’ve never seen before beginning Friday when “Taylor Swift: The Eras Tour' debuts.

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It's arriving uncommonly fast, too, just a little over two months since the SoFi shows. Speed was one reason Swift’s father, Scott Swift, is said to have sought out a direct deal with AMC. Swift produced the film, herself, and, with 274 million followers on Instagram, didn’t need a studio to promote it.has only further brightened the spotlight on the movie. According to ad tracking firm iSpot, TV ads for the film ran only a few dozen times as of Oct.

Dergarabedian believes the two concert films should help lift the North American box office to more than $9 billion in 2023, up from the $7.4 billion of last year and edging closer to the $11.4 billion of 2019. "Innovation had effectively been stunted," says Makan Delrahim, the former antitrust chief at the Justice Department who proposed ending the consent decrees.

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'Taylor Swift: The Eras Tour' will be a blockbuster — and might shake up the movie businessMovie theaters are readying for an onslaught like they’ve never seen before beginning Friday when “Taylor Swift: The Eras Tour” debuts. The concert film compiled from several Swift shows at Southern California’s SoFi Stadium is expected to launch with $100 million, or possibly much more. “The Eras Tour” heralds something new and potentially game-changing in the movie industry. Swift and Beyoncé are two of the biggest stars on the planet and are both heading into cinemas, the latter in December.
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