The 76ers’ 2023-24 City Edition jersey is inspired by Reading Terminal Market, a concept unveiled at an event for more than 1,500 season ticket holders held at the venue Wednesday night.
Sixers coach Nick Nurse, along with players Danny Green, De’Anthony Melton and Paul Reed, joined 11 of the Market’s vendors to debut the uniforms honoring Philly’s most-visited tourist site. The event also included a Q&A with Nurse and his players, and a sampling of some of the diverse cuisine offered inside the Market that is now home to more than 80 small, family-owned businesses.
”We’re fortunate to have some of the best, most loyal season ticket members in all of sports,” Sixers chief revenue officer Katie O’Reilly said. “To be able to give them a sneak peek of our City Edition uniform at the same location that inspired its design was truly special.” It marks a new phase for the Sixers’ “Spirit of Small Business” program designed to combat “larger systemic issue of equal access” for such companies across the region.
Reading Terminal Market is also located adjacent to where the Sixers hope to build a new arena along East Market Street in Center City, replacing a portion of the Fashion District Philadelphia mall.
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