NEWARK, Del. — From the window of the last Boston Market still open in the state of Delaware, a slightly askew sign casts a weak light into the sunshine outside. “Open,” it reads in red LED letters. Inside the Newark location, the black metal chairs around faux wood-grain tables sit empty. Two high chairs stand like bored sentinels guarding the vacant space.
Fred Grinnage, who sports a woolly beard and heavy work boots, is getting ready to head to his job driving a forklift. His shift ends at midnight, and he’s stopped by to pick up dinner, which he plans to eat during his break at 5:30. He used to go to Newark’s other Boston Market, about five miles east, but it’s closed now. This one’s a little out of his way, but it’s worth it. It’s going to be a cold night in the cab of the forklift, and he’s looking for comfort food.
The manager, a woman named Gloria who doesn’t want to share her last name, says she made the food fresh this morning. In some locations,, workers are resorting to shopping at local grocery stores themselves for ingredients to make the dishes — and even the signature rotisserie chicken — since supplies stopped coming in. Gloria’s usually a one-woman show on her daytime shift, cooking and scrubbing floors and ringing up orders.
For one, he said, after distinguishing itself in the 1990s as a cut above fast food, it attempted to compete with those brands by holding its costs down — a move that ultimately led to a reduction in quality, which only undercut it further. “If you chase a lower price-point consumer you can price yourself out of business,” Allen says.to their expanding prepared-meal aisles. Essentially, Boston Market became a victim of its own success.
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