Lululemon, known for its sports bras and yoga pants for women, still has some work to do to win men over.
At the end of last year, only about 21% of Lululemon's business was coming from men's, with 70% stemming from women's. Lululemon recently signed a deal with former Eagles quarterback Nick Foles to become its first men's ambassador, as it makes strides to raise awareness among male consumers. Chief Product Officer Sun Choe told analysts men have reacted exceptionally well to Lululemon's"commuter" products — items like jogger pants that are designed to be worn around town to run errands, but also can be dressed up in an office setting. And so she said there will be a lot more of that on shelves this year and next, while Lululemon is also"taking cues from streetwear trends happening out there" as it designs new clothing.
Nike, bringing in $36.4 billion in sales in 2018, holds 18.3 percent of the overall U.S. sportswear market, which includes apparel and footwear, according to data compiled by Euromonitor. Adidas is second with 6 percent, Under Armour with 4.1 percent, Skechers with 2.6 percent and Lululemon with 1.9 percent as of the end of 2018, according to the firm.
calvinmcdonald They should call the men's line 'LouLou'
calvinmcdonald It seems like a price issue. You can find very similar shorts for men at half the price.
calvinmcdonald make clothing that has sizes available to every woman and ask your staff to treat all customers with respect not just the size 2 ladies would be a good strategy
calvinmcdonald Cut the men’s prices in half and you will achieve the double sales goal you are looking for. 👍🏽