SINGAPORE - Singapore-based education start-up Cialfo announced on Tuesday that it has raised US$3 million in funding as it expands into the US market.
Top colleges in the US have a completely different application process from those in the UK, while requirements and deadlines can vary even among colleges in the same country. Traditionally, the burden of juggling these demands has been borne by school administrators or the students themselves. The level of customisability in Cialfo's platform helps differentiate it from its competitors, said the company's co-founder and chief operating officer Stanley Chia.
For example, added Mr Chia, full-time college admissions counselors in India can set tasks for individual students and follow through on their progress on the Cialfo platform. The company's original business model was as a consultancy, where students pay for expert advice and guidance to gain an edge in applying to the top universities around the world.
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