The pizza chain on Tuesday launched its new"ResZAmes" campaign, which will see it print customer resumes onto pizza boxes and deliver them to employers"in the toughest job market, New York City"from CareerMinds saying that 75% of job applicant resumes are never looked at by a human, Pizza Hut's chief marketing officer Melissa Friebe said the stunt is designed to help job seekers"make a lasting impression.
Pizza Hut will then review the submissions and select 25 winners whose resumes will"be hand delivered via custom Pizza Hut ResZAme pizza box to their desired employers." If selected, applicants will be responsible for getting permission from their chosen company to deliver the pizza box resume. The sweepstakes will be open through Sept. 22 at 11:59 p.m. ET.
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