'A true Irish success story': NI tanning company celebrates ten years

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'A true Irish success story': NI tanning company celebrates ten years
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'We decided to be the change that we wanted to see in the industry'

  • 📰 BelfastLive
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A Co Derry tanning company is celebrating 10 years of success as they launch the brand onto a global stage.

As they head into a decade of tan creating, wearing and selling, the company has made the decision to not digitally alter their photos. bBold says they are committed to "spreading an authentic message in every way".Louise Donaghy created the bBold products single-handedly and distributed them through Pharmacy Supplies Ltd.

"We decided to be the change that we wanted to see in the industry, and that ultimately meant creating relatable campaigns that used real bodies with uplifting messages. We made the decision to not digitally alter our bBold representatives body shapes, stretch marks or any other feature that makes them wonderfully unique. This decision was well received by all our customers.

"We love everything Daria stands for, including her caring nature and ability to make everyone feel extremely important. She is an incredible representative for our brand. Another recent highlight has been our TikTok success, it has catapulted our online success, and this is only the beginning."

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BelfastLive /  🏆 16. in AR
 

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'A true Irish success story': NI tanning company celebrates ten years'A true Irish success story': NI tanning company celebrates ten years'We decided to be the change that we wanted to see in the industry'
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