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Ladbrokes owner Entain acquires sports forecasting and data analytics company

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Entain brands include Ladbrokes, Coral, BetMGM, Bwin, an online betting brand in Europe

Entain, the global sports betting, gaming and interactive entertainment group, has acquired Angstrom Sports for an initial £81 million . The deal could rise to a total payment of £203 million over three years depending on certain conditions being met.

Angstrom Sports provides next generation sports modelling, forecasting and data analytics. Its simulation-based predictive modelling creates sophisticated pricing and forecasting capabilities, according to a statement from Entain.

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