MONTREAL — Swedish private equity firm Altor has signed a deal to buy CCM Hockey, as the two companies eye new demographics and try to build out the global market share of Canada's oldest hockey equipment maker.
"We are impressed by the durability and innovation that continues to keep the performance of their products at the forefront," said Andreas Källström Säfweräng, who heads investments in consumer goods companies at Altor. National Hockey League stars from Canada who tote CCM gear include Sidney Crosby and Connor McDavid, while Toronto Maple Leafs captain Auston Matthews and Professional Women's Hockey League superstar Sarah Nurse also sport the brand.
"It's not as global as basketball or soccer but it is global to an extent, and there is money to be made." "Part of that is the insatiable desire by hockey parents in this country to want turn out the next Wayne Gretzky, Sidney Crosby and now Connor McDavid. But part of that is also just the consumer acceptability for more expensive composite technology."
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