Anthony Kang, Co-founder, and CEO of an Australian company called BitFans. BitFans allows anyone who has a fanbase, customers, followers, or any form of an audience to create digital tokens for their brand and sell those tokens to their fans.
They need to attach special benefits and perks for token-holders so that the tokens are worth buying. The BitFans platform genuinely takes advantage of the network effect by providing a genuine use case for creators with existing followings/communities to sign up and tokenize their brands.
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