Pre-order your Galaxy Z Fold 6 or Flip 6 now and take advantage of up to $1,400 of savings, free storage upgrades, and major Samsung credit!Value CMO, under whose umbrella are also prepaid juggernauts like Straight Talk or Visible, the move comes as"
we need to rebrand this to show up in a way that is appealing to and helpful to the consumers and really shows what we stand for, which is speed, network and empowering these customers to fuel their daysnow turns to its prepaid Value brands, trying to separate them into clearer market segments and target each new logo to specific customers.
We wanted to show the customer that Total Wireless was its own brand, store and phone service that is powered and fueled by Verizon, and make sure that there was complete clarity and focus on this brand for this customer segment. It’s interesting from a marketing perspective: We’re still using all these terms, but to our users and our customers, it’s just their normal day-to-day life. We want to make sure we show up in those ways that are familiar and entertaining to customers.
Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.