According to the bank, although the immediate financial impact may be limited, the strategic benefits could be significant, particularly in improving PayPal's mobile checkout experience.
Analysts explain that this could lead to increased awareness and habituation among users, especially in mobile transactions. However, Morgan Stanley highlights that PayPal's role will likely be as a replacement for Apple Pay in in-store transactions, rather than acting as a merchant processor. Morgan Stanley stated that despite these challenges, the long-term potential lies in reducing friction in online mobile checkout, particularly if PayPal can integrate Apple's"double-click" side button feature into its online transactions.
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