Black is the director of retail for the e-commerce platform Shopify, which is best known for its tools that help retailers set up online stores. That's just one of the reasons an entrepreneur might lose sleep, though. There are other concerns as well: the in-store experience, shipping and fulfillment, email marketing, banking, accounting, insurance, human resources — the list goes on.
during the early months of the pandemic, a time when many companies were caught on their heels or proceeding with caution. Black said the company oriented their work around the goal of being able to say, "Because Shopify exists, more small businesses will survive this period." And then it went on to launch a dozen products that supported that mission.
But beyond boosting sales for retailers, Shopify also wanted its tools to connect consumers to their community during a time of difficulty that encompassed the pandemic, the recession, and the growing social unrest over police brutality that took form in the Black Lives Matter movement. Shopify released athat allows shoppers to discover small businesses near them, as well as a feature that highlights Black-owned businesses.
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