At the start of the pandemic, when makeup, hairstyling, and nail polish felt inconsequential in the face of a global crisis, we thought for sure that beauty trends would go on hold. Then, a short couple of months later, it became clear: those exact things offered a sense of escape and hope amid the tough times.
, the"how" depending on who you asked. It brought people joy and comfort; it gave them a creative outlet and an excuse to put time back into themselves when self-care was needed most. Even though we had nowhere to go, many of us did our hair, or put on some mascara, or painted our nails because it made us feel good, which is what beauty is really all about.
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