Insider Studios/Johnnie Izquierdo
Dough has grown quickly since its August 2018 launch, driving revenue and PR for over 600 women-owned businesses. But even after years of building front-end frameworks for many tech startups, Bruce was surprised to learn that onlyof VC investment dollars go to women-owned businesses, a number which is even lower for women of color. Without outside funding, it's incredibly hard for startups to find clients and drive revenue, which puts women-run small businesses at a serious disadvantage.
"We thought maybe a couple of people would fill out the form," she says. "But we couldn't keep up with the responses. That's actually how we got our first batch of businesses."It was obvious Dough had tapped into a clear need: Women-owned small businesses were eager to have the support equal to their male counterparts. If VC firms were slow to see this, she would build the infrastructure herself.
The growth was explosive: Since August 2018, the company has driven sales for over 600 companies, received thousands more applications, and generated publicity for 50 women-owned startups with the help ofGiven that she's wearing many hats as cofounder and CEO of Dough, having access to the most up-to-date technology is extremely important for Bruce. And she's precisely the type of person Lenovo had in mind when it designed the game-changing ThinkPad X1 Fold.
Bruce's mission to disrupt startup funding is more vital than ever before. VC funding has gone down toIn response, Bruce's team is constantly discussing ways to help women-led businesses grow their ventures. Most recently, they introduced the, which will award grants to women in the Dough network by reshaping traditional affiliate marketing.
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