Last fall, Hershey saidErin Lash, senior director at Morningstar, wrote in a research note on Thursday that"Hershey's fourth-quarter performance is evidence that the resiliency it showed in the all-important Halloween season wasn't a fluke."
Morgan Stanley analysts wrote in a research note on Friday that the company started shipping Valentine's Day and Easter candy earlier this year. The companyAnalysts at Credit Suisse early in 2020in sales for Hershey, recalling a similar sales boost from the recession between 2008 and 2010. On a conference call with analysts on Thursday, Buck said some of the company's other products have benefited from COVID-19, too."Products like Twizzlers ... turned out to be incredibly important for consumers during this very difficult time, where they wanted to cling to as much normalcy as possible," Buck said.
AdsInsider ❤️ this - Hersheys leveraging slightly obscure data to boost sales. Would love to know more data points links this.
I love capitalism.
So they target areas with a Covid spike to increase profits by encouraging people to get together and make s’mores. More villains revealed! Hersheys