HALIFAX -- If you’ve seen a neon heart lighting up a window, chances are it is the work of Jeffrey Moss.
“I started seeing them around the neighbourhood and I thought, ‘Oh my gosh, what a great idea,’ because we’re all out walking… there are just these beautiful lights,” Moss told CTV National News on Saturday.Inspired by the tributes and messages of support in windows across Canada, Moss said he wanted to show his appreciation the best way he knew how: using light.
The lights range from $90 to $100. To date, Moss says he has sold around 7,000 hearts, each handmade to order. The LED light is held onto a wood frame by a magnet.Although the venture began with only a few products, Moss was quickly able to expand to nearly 50 orders per day. His company also employs a half dozen people who were laid off during the pandemic.
That's one way to profit off a pandemic.