,” has revealed plans to expand into longer-form content, including a feature film, as well as podcasts, tech-driven content and custom-made content for social media platforms.
Having previously only created seven-minute episodes of the show, Animaccord will produce four stand-alone themed specials in 4K with running times of 22 minutes. “Masha and the Bear: Masha’s Christmas,” set to be released by the end of this year, will introduce 12 new characters, including one called January, seen here for the first time . The second special is dedicated to the topic of ecology. The focus of the other two will be announced at a later date.
The longer formats would be aimed at a family audience, embracing a broader age range than the pre-schoolers of the original series, and appealing to “the tweens and teens of kids who grew up with Masha when they were younger.” The show has always enjoyed a high level of co-viewing, Tomming said, with parents “recognizing ourselves and our everyday lives [in the show] with the crazy situations that our kids sometimes put us in.
Animaccord is also going shorter, with plans to release “Masha and the Bear” content of one or two minutes on social media platforms such as TikTok to promote the show. “You need to be much more platform specific,” he added. “You need to adapt to the platform on which you want to tell your story.”
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