An Open Letter to the Photography Industry

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'We need to stand up to those who devalue our work by misleading clients and new photographers. It’s time to stop allowing it.'

As an industry, we need to do better. For our craft, for new and experienced photographers alike, for those clients who don’t get the full information.It’s time to stop allowing it.

The issue is that wedding websites typically create their cost guides based on couples who report how much they paid for wedding photography in their reviews of these websites. Yet budgets and pricing vary by location, some people may misreport their data, and some may have received discounts from friends or family members. Many don’t report this information at all, skewing the numbers.

Photographers had simply asked for an easier way to sell professional-level products to our clients, not quicker access to a consumer site. Despite this company’s boasts of “letting us make money in [our] sleep,” this is just another way to devalue our profession. But let’s be clear: The reason mini sessions are cheaper is that they are quicker, not only in the length of the shoot but in the amount of prep time and travel time required for the photographer. Mini sessions are back-to-back. The location is chosen by the photographer. They provide upselling opportunities for the photographer to make money.

But when you calculate costs, travel, and editing time, photographers who do gig work make less than someone working at a JCPenney photo studio. Yet they have no healthcare, no guaranteed 40 hours of work, and no copyright either.

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An Open Letter to the Photography IndustryPhotographer Jane Goodrich pens an open letter to photographers, calling for a fight against unfair practices and misleading Internet info.
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