was a platform that intended to provide benefits to both photographers and companies. Using its network of professionals and internal technology, it matched companies with photographers to book shoots.and the two former competitors became one company. Along with LemonOne’s team, Boom also acquired its network of photographers.became aware of a growing number of photographers who had not been paid by BOOM/LemonOne.
, LemonOne’s founders Lorenz Marquardt and Maximilian Schwahn explain what happened in the months after their company’s acquisition. “Earlier this year, we wanted to take the next big step towards that vision and partnered with BOOM, our former competitor from Italy. As a result, we agreed to a deal for BOOM to acquire LemonOne and in the process, Lorenz and I relinquished our previous responsibilities as founders of LemonOne to the Italians and took on responsibilities in Italy instead,” the cofounders explain.
“Unfortunately, the world has changed in the meantime, with an emerging economic crisis, a war in Ukraine and continued Corona restrictions. Because of this, BOOM, contrary to expectations, was not able to get fresh money from investors and was therefore forced to cease operations of the previous LemonOne platform. In the course of this, all previous LemonOne team members were fired — including Lorenz and me.
“In summary, the last few weeks must have been at least as frustrating and painful for you as they were for us.”