The UFC wasn't able to get on cable television and sold for a paltry $2 million in 2001 when a group led by Dana White and casino moguls Frank and Lorenzo Fertitta rescued it from potential collapse. As part of the deal confirmed Monday by Endeavor CEO, the UFC is itself now valued at $12.3 billion, more than $4 billion more than Forbes estimates is the worth of the most valuable NFL team, the Dallas Cowboys.
"The [NBA's] Phoenix Suns went for $4 billion," Khan told Yahoo Sports on Monday."There are rumors that the [NFL's Washington] Commanders are going to go for $7 billion. There was an article that Sportico put out last year that the valuation of the NHL, the entire league, which is what, 32 teams, was $32 billion. That was for 32 teams. You're talking about two combined enterprises here at $21 billion plus. We like our shot. We like our chances.
“This company has been on fire for the last seven years and now that we will be adding WWE to the portfolio, I am excited to take this to another level," White said."Vince is a savage in the wrestling space, Ari is a beast at what he does, and then add what we at UFC bring to the table and there is no limit to what this company can accomplish in the next few years.”
But after selling for $4 billion in 2016 and seeing its valuation triple in not quite seven years, White was glowing on Monday after the deal was confirmed.
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