opened by acknowledging that the remote setup was a shift from a previously planned in-person gathering at the Paris Theatre in New York, though he did not mention the labor strife. “This is not exactly as we originally planned it,” he said, “but we live in a dynamic world and we have definitely found that being able to adjust to a new reality is very useful.
“The signals are promising: engagement on our ads plan is similar to our comparable non-ads plans,” Co-CEO Greg Peters said. “That’s critical because it all starts and ends with consumers.” The exec added that there is “plenty of runway ahead of us,” citing the stat that Netflix accounts for 10% of overall TV usage even in its most-penetrated territories.said the company’s scale makes the ad effort viable.
Because of the trove of data Netflix has, Sarandos theorized, a 30-minute commercial could be created, playing out over several days in short bursts as viewers start and stop viewing. “You can’t do that on linear TV because people don’t live on one channel. Now, this isn’t going to happen next week, maybe not even next year. And it’s just one idea. We can’t wait to explore your other ideas and opportunities.