Visionary, disruptor, revolutionary — no automaker is equated with subversive terms as much as Tesla. The U.S. electric car pioneer has turned the industry upside down.
Nevertheless, there was a big dent in 2022. The erratic Tesla boss became tangled up in the totally overpriced Twitter purchase and complained about the"woke" society on the social media platform. Investors began to worry, the stock market value plummeted by several hundred billion dollars. The company achieves its annual sales increases with only four models. And of those four, basically only two are selling: the Model Y and Model 3. The more expensive Model S and Model X are hard for customers to get.
Musk broke with industry conventions from the start. All-electric drive, central control architecture, smart production, its own charging stations, direct sales, digital features and autonomous driving – everything was newly conceived, without legacy issues, without copying others.And, of course, Musk himself is a success factor. His fans adore the entrepreneur, self-made billionaire, nerd and richest person on the planet. However, the number of his enemies is no less small.
In any case, capacities must continue to be increased enormously at the planned pace of growth. The next production plant is being built in Mexico near the city of Monterrey. Plans for the expansion of Tesla’s European gigafactory in Grünheide near Berlin were recently submitted.