A deep dive into the big business story of the week, as well as expert analysis of markets and trends., which was directed by Greta Gerwig and stars Margot Robbie in the title role, was expected to generate between $140 million and $175 million in its domestic debut, according to industry tracker . Forecasts rose sharply in recent weeks as the picture enjoyed a surge in media attention.
The picture pokes fun at the history of the doll while addressing criticisms about her unrealistic figure and materialistic nature. It follows the character as she breaks out of the perfect world created by toymaker Mattel Inc. and into one with real people on whom the doll has had an impact. of her Dreamhouse in Malibu, California, and giant pink boxes in theaters in which fans could have their photo taken. Many cinemagoers, including adults, wore pink or dressed like characters from the film.
Ryan Gosling, appearing as Barbie’s boyfriend Ken, brought a comedic element that likely resonated with fans who might not otherwise have wanted to see a film about a fashion doll, according to Robert Marich, author of . This was evident in trailers and other promotions.The success of the picture is also a victory for El Segundo, California-based Mattel, which is seeking to adapt a sprawling roster of toy brands from Hot Wheels to Barney into film and TV properties.also had a lot going for it.