Flying Dress Photo’s business model is based on delivering a single type of vacation picture. — Flying Dress Photo website
That’s a conservative estimate: Customers tend to pile on additional services, which include transportation to and from the shoot’s location , makeup and hair styling , and a personal assistant to help toss the dress’s train in the air . The one-size-fits-all dresses, at least, are provided to customers – though if you want to use more than one, it’ll cost an additional €120 . For a single client that books the full package, the shoot costs €1,500 in all.
Flytographer provides access to local photographers in more than 300 cities. Its top-three most-popular destinations for shoots this year include Paris , and Maui and Honolulu in Hawaii, the United States. “We’ve had persons who travelled just for their shoot,” says Chrisan Hunter, a Montego Bay native who founded flying-dress photo service HerDress Jamaica in August 2020. “They come for three days, and then they go home.”
HerDress Jamaica “... never handles fewer than 30 shoots per month,” Hunter adds. “We work every day, year-round, basically.” With prices that range from US$350 to US$450 per hour per person, that yields monthly sales of at least US$10,500 to be split among the service providers. Some months, however, there are upwards of 100 photoshoots, tripling the revenue.
Sandra Upton, a diversity, equity and inclusion expert and founder of Upton Consulting Group, says her photo, taken in Greece in 2022, was a way to mark a monumental moment. “It was a year to the month that I had made the big decision to relaunch my own consulting firm,” she says.