The Farmers Branch-based company will keep the yearbook business but sell off the firm that makes caps and gowns, announcements and class rings.
Graduation cap and gown maker Herff Jones is being sold to a Connecticut-based manufacturing company.Farmers Branch-based Varsity Brands is selling Herff Jones, the longtime maker of the trappings of high school and college graduation ceremonies, but will keep the company’s yearbook business. Varsity Brands, which has annual sales of $2.5 billion, said Tuesday that Greenwich, Conn.-based Atlas Holdings will buy the remainder of the Herff Jones business, including its Scholastic and Collegiate brand portfolios.Herff Jones was founded in 1920 in Indianapolis where it continues to be based. It makes caps and gowns, fine paper announcements, jewelry and frames.