‘The Bud Light situation has actually gotten worse,’ Beer Business Daily publisher Harry Schuhmacher saysfrom ongoing backlash as initially expected in recent weeks, according to a prominent trade publication publisher.publisher Harry Schuhmacher told Fox News Digital.
Schuhmacher, who has worked in the beer industry for over three decades in multiple positions and has published Beer Business Daily for 20 years, has been coveringsince the company’s now-infamous promo with transgender influencer Dylan Mulvaney last spring. Harry Schuhmacher said Bud Light is likely to see similar year-over-year declines for the"foreseeable future."
At this point, Schuhmacher said the summer of 2024 is going to be"a big test" for the long-term success of Bud Light and the brand needs to hope it regains the confidence of retailers in the meantime.